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Once found, you can begin fixing the 404 not-found errors visitors encounter on your website. The first step to fixing a 404 error is finding the 404 not-found error. As well, not-found errors can impact your website’s SEO performance, leading to lower search rankings. You need to check 404 errors on your website regularly because not-found errors create a bad user experience that causes people to leave your website, decreasing conversion and engagement rates. Whatever the reason somebody visiting your website reached a 404 not-found error, you need to know how these visits to error pages are affecting your business. Maybe that visitor typed in a URL incorrectly or maybe they clicked on a link that took them to a page that no longer exists on your website. Some of the people who visit your website are going to encounter a 404 not-found error page.